GENERAL

Swab presents a new edition of its General Programme, responding to the current dynamics of contemporary art. This year's selection of galleries and spaces reflects a broader shift: the boundaries between established galleries and independent initiatives are becoming increasingly blurred, while practices once considered peripheral now occupy a central place in contemporary artistic narratives, where questions surrounding access to contemporary art have taken on renewed significance.Artist-run spaces, emerging galleries, and experimental initiatives continue to operate at the margins of a market that, in recent years, has increasingly concentrated around major players. Yet it is precisely these projects that are shaping new directions within contemporary discourse: they embrace risk, propose alternative models of sustainability in new contexts, and critically expand the boundaries of what an art fair can encompass.

Ventana Project

Ventana Project (Berlin, Spain)

Ventana Project is an independent gallery that began in Berlin and is currently expanding its activities in Madrid. Coordinated by Roberto Rivadeneira, Aquiles Jarrín, and Irving Ramó, it rethinks the ways contemporary art is exhibited through mobile devices, commercial display windows, metro stations, and residencies, creating connections between art, the city, and the viewer. It also maintains more permanent spaces in Berlin and Madrid, while preserving a critical approach to the white cube and cultural institutions, positioning itself at the intersection between the conventional and the experimental.

Artists: Mariona Berenguer, Paco Ladrón de Guevara Rodríguez, Sofia Alazraki, and Marion Paquette.

View the catalogue here.